Pro Nature Branding Showcase
Background
Pro Nature Organic Foods provide unique, healthy & 100% Certified Organic food products. They offer food product categories including Flours & Grains, Millets, Breakfast products, Spices, Pulses & Beans, Sweeteners, Dry Fruits, Super Foods, Cold-Pressed Oils & Ready to Eat product range.
Challenge
My journey with Pro Nature Organic was filled with hurdles – standing out in a crowded market, conveying sustainability, navigating regulations, engaging conscious consumers, and ensuring consistent branding.
Task
In the journey of branding Pro Nature Organic, tasks and responsibilities included thorough market research to understand consumer preferences, crafting captivating logos and illustrations, selecting harmonious typography and color palettes, designing packaging for various formats, creating engaging communication materials, and establishing brand guidelines. My collaboration with the Pro Nature Organic team ensured that the brand's vision and values were effectively communicated in every aspect of the branding process.
